Get More Music Sales With One Simple Strategy (Book Review)

Lion Bold Records

January 29th, 2023

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I was reading the book “The Power of Little Ideas, ” and there is a great concept that the author mentions that I think can apply to us as musicians. The concept is that a business should develop complementary products to support one single core product that is the cornerstone of the company’s income, mission, and identity. For Apple computers, their core product was the iMac computer, but what made Apple the huge industry giant it is today was the products that developed around the iMac: the iPod, then the iPhone, and apple watch being a few of these complementary products. Products such as these make the iMac even more powerful, and together, create a suite of devices that consume our lives by bringing entertainment, convenience, and dependence.


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